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RUTHERFORD BOLEN GROUP CREATES "BEST COMPUTER HARDWARE NEWSLETTER (HTML)
CAMPAIGN" FOR HPSHOPPING.COM
CAMPBELL, Calif. --(BUSINESS WIRE)-- June 17, 2003
Rutherford Bolen Group (www.rutherfordbolengroup.com), and integrated
marketing firm and HPshopping.com, HP's consumer e-commerce store, receive
accolades for outstanding achievement in Internet Advertising at the 2003
WebAward Internet Advertising Competition (IAC) for the design of the
HPshopping.com newsletter.
"It is gratifying to know that we are contributing to HPshopping's success in sales revenue goals and now a design award", says Susan Rutherford, president and partner at Rutherford Bolen Group (RBG). "In this competitive market, the details make all the difference. It's wonderful to know that our work is being recognized by professionals in Internet/Advertising industry and most importantly, producing positive results for HPshopping.com."
The WebAward Internet Advertising Competition (IAC) Awards is produced by The Web Marketing Association (WMA) to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. The WMA was founded in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web.
"Our years of experience in direct marketing with Hewlett-Packard, has translated well to HPshopping.com's retail environment", explains Gary Bolen, creative director and partner at Rutherford Bolen Group. "Working collaboratively with the HPshopping team, and the focus group research team were key in refining the final eNewsletter campaign. And new offers, concepts and images are created for each issue to keep the newsletter fresh."
To see the award-winning Newsletter Campaign visit www.advertisingcompetition.org/iac/winner.asp?eid=3100
About Rutherford Bolen Group
Rutherford Bolen Group (RBG) is an integrated marketing communications and new media company with extensive agency and client-side experience in all phases of strategic planning, advertising, design, strategic events, and multimedia. Founded in 1991 by Susan Rutherford and Gary Bolen, RBG provides both project work and full-service solutions for their clients in the high-tech, retail and medical industries.
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CONTACTS:
Rutherford Bolen Group
www.rutherfordbolengroup.com
Susan Rutherford 408/559-4200 x201
srutherford@rbgdesign.com
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