Hewlett-Packard
Multimedia

Audience: ISPs and IT Managers

Planet '99 Demo:
This HP demo was the main presentation at the Planet '99 tradeshow. It was driven by a live, scripted actor who encouraged audience participation. Designed in Macromedia Director with Flash animation, this presentation introduced a new suite of supply chain management products, and more detailed demos were available at individual stations. A "flash only" teaser was also available on their website. This was one piece from an Integrated Campaign that included dozens of communications.